How To Succeed On Twitter: What Most People Get Wrong & What To Do Instead
Twitter is a down right free for all.
Facebook wouldn’t let you get away with half the stuff Twitter does when it comes to promoting — and I guess that’s okay. But where are these lines, and should we be crossing them?
A very popular method for growing a quick and “targeted” audience is the Follow For Follow method. Twitter even has extensions to simplify this task, and while there are broad guidelines it’s mostly un-monitored.
The method works likes this: You pick out influential Twitter accounts your ideal follower might be following.
You go to that influential Twitter account and begin following there followers with the hope that they see you and are interested enough to follow back. After this point, most Follow For Followers will unfollow those who have not followed them and some unfollow those who have followed them.
It’s saying “I’m interested enough to follow you!” to someone, which is a lie when using this method — and why would you lie to your ideal followers, clients and customers?
I get it, growing a following is hard and any magic bean that promises quick results is enticing, but just because the short route seems quicker does not mean it’s the only way or nearly the most effective.
Here’s five guidelines I use to blow my Twitter up, the organic way.
1. It’s about Potency not Numbers.
That’s the pretty jewel with the Follow For Follow method, those large luscious numbers. But have you ever seen an account with tens of thousands of followers, but never receive a ‘favorite’ or a ‘retweet’? If not start looking, because these accounts are everywhere. Would you rather have 100 truly interested followers who click your tweets, ‘favorite’ them and ‘retweet’ them — or — 10,000 uninterested followers and a ghost town of tweets? Get your mind out of the numbers, it’s all about the potency. An active Twitter account is much more attractive than a ghost town with big numbers. This is setting the ground to grow large the right way — the quick and easy track is also the sleazy track.
2. It’s not about you, fool.
Here’s how I see things done on the daily: Follow For Followers stuff their accounts full of a few hundred new followers, and tweet the sh*t out of there offerings and products. Ew. Twitter is not about you (first), it’s about conversation. Using Twitter to connect with those you aspire to meet, and connecting with those who wish to meet you. It’s about building new relationships — because when people know you, they will shout your name from the rooftops when asked.
3. Stay current, even if it makes you gag.
See those trending hash tags and names? They exist for a reason, get in on the conversations when they are hot (If they apply to you and it seems right). Twitter is sort of like a water cooler, people are always looking for a reason to start some small talk. Give them a way in by asking them questions. Reply or comment on posts you actually care about that happen to be trending. Don’t be a suck up. You’re lying to yourself if you think others can’t tell — and what’s worse, you are lying if you don’t really care about what you are posting online.
“Social media suck-ups are the groundling peasants of the social media class system.” — Donna Syed
4. Twitters in the shitter.
It’s not about Twitter.
It’s truly not. You know (or should know) that your most important asset is your list. Make sure your Twitter profile is set up to invite new visitors to your list and opt-in offers. If your website does most of the converting (as it should) make sure your accounts content is what I call “sticky” — as in crosses over often to your website where most of the converting can be done.
5. It’s about serving.
If your true intention is only to build your following so you can tap their wallets, they know. And if they don’t know right away, when they figure it out — you will be evicted. Yes, that’s right. They will cut you OFF. No access, no influence, not trust, no dollars — you will be bumped to the curb like a cheap floozy. That’s (most likely) not who you are.
I’m not condemning the Follow For Follow method and I’m certainly no Guru on the topic, but as my English teacher would say when I’d write “good” or “happy” it’s not that those words are atrocious to read, it’s that I could do much better — and so can you.
It’s not about building a business, it’s about building your life— and that life begins when you reveal who you really are. The Realness Academy is where it begins. Learn more here.