Why are algorithms important in the bitcoin race in India?
Despite legal ambiguity and price volatility, India has the world’s greatest number of crypto owners at 10.07 crore, according to broker discovery and comparison tool BrokerChooser. According to the BSE, the number of registered stock investors (Unique Client Codes) has climbed from 70 million in June 2021 to 80 million now.
India ranked sixth in terms of crypto ownership as a percentage of the overall population (7.30%). It was followed by Russia (11.91%), Kenya (8.52%), and the US (12.73%). Bitcoin, the world’s most popular cryptocurrency, has increased almost 50% this year. A year’s growth is roughly 400%.
Since the Reserve Bank of India (RBI) removed its prohibition on cryptocurrency trading in March 2020, Indian exchanges have seen massive user growth and daily trade volumes climb.
So, some of India’s biggest stockbrokers, such as Zerodha, have lost subscribers to renowned crypto exchanges. CoinSwitch Kuber has 11 million users, whereas WazirX has 8.3 million. BrokerChooser’s research also revealed cross-border searches. The US ranked first in crypto searches, followed by India, the UK, and Canada.
Aside from metros, many users are young Indians from tier II and tier III cities looking to invest in crypto for the first time. “The Indian crypto industry is seeing strong trading volumes from all throughout the country. “With the post-pandemic recovery, individual and institutional investors are searching for high returns on their investments, it appears that digital assets have become their option to battle inflation,” said Jay Hao, CEO of OKEx.com, a worldwide crypto exchange.
We recognise that not every company has an internal staff that constantly monitors digital marketing algorithms, trends, and developments, but we feel that every firm should!
So we founded R S Growth, a cutting-edge digital marketing business specialising in the crypto/blockchain industry and serving clients across India. Our team of crypto/blockchain media professionals, marketing experts, and brand strategists provide an all-inclusive crypto media and PR service. We will assist you maximise your ROI and visibility for your crypto projects.
We create high-impact marketing campaigns that last. Currencies and blockchain technologies will affect every sector. Most of us have worked directly for Google and Google Ads. Our marketing experts also know Facebook Ads and SEO.
Our staff loves and breathes digital marketing solutions. We want to help as many companies as possible acquire new consumers and re-engage with old ones. Book a free consultation with us today to discuss how we can develop a comprehensive marketing campaign.