RSM DiscoveryWhy people find it hard to forgive leaders who say ‘sorry’In every workplace people occasionally feel wronged after a conflict. An apology can help to restore trust and normalise working relations…2 min read·Mar 28, 2017----
RSM DiscoveryBrain scans reveal what makes a TV advert effectiveWhat is it about a TV advert that triggers people to find the product online? Scanning consumers’ brains has allowed Linda Couwenberg of…3 min read·Mar 28, 2017----
RSM DiscoveryHow retailers can influence the walking speed of customersManaging the flow of customers can be a challenge for retailers. When customers rush through the store, they miss interesting products and…2 min read·Mar 28, 2017----