RSM Discovery – Medium

RSM Discovery

Why people find it hard to forgive leaders who say ‘sorry’

In every workplace people occasionally feel wronged after a conflict. An apology can help to restore trust and normalise working relations…

Mar 28, 2017

Mar 28, 2017

Brain scans reveal what makes a TV advert effective

What is it about a TV advert that triggers people to find the product online? Scanning consumers’ brains has allowed Linda Couwenberg of…

Mar 28, 2017

Brain scans reveal what makes a TV advert effective

Mar 28, 2017

How retailers can influence the walking speed of customers

Managing the flow of customers can be a challenge for retailers. When customers rush through the store, they miss interesting products and…

Mar 28, 2017

Mar 28, 2017

RSM Discovery

RSM Discovery

Stories about the cutting-edge research at Rotterdam School of Management, Erasmus University, made applicable to business and society.

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