I tried PHP and it just works. I knew everyone says “PHP isn’t cool, you need Ruby, Node, React, Bla.JS”. But I didn’t really care. Because it was the fastest language to get me started from nothing. I mean PHP already run on my computer (macOS) and was pre-installed on my web server. No effort!
PS: You’re reading this essay on Medium. Medium is a disruptive innovation to Wordpress. Because Wordpress overshot the market, and in doing so. By overshooting the market they created a vacuum for innovation.
…ltimately need to figure this out for yourself, but here’s some ideas based on our ongoing example: People following MailChimp on Twitter, people who hang out on inbound.org, people that have blogs with a newsletter signup box, people listening to the Smart Passive Income podcast, people who have retweeted any of Ramit Sethi’s articles, people who like HubSpot on Facebook, etc.