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But a good rule of thumb is to spend 90% of your time promoting content and only 10% of the time creating the content& regardless of the channels you use.
…ee Trial, request a Demo, sign-up for your email course, etc. etc. Whatever the appropriate CTA is, that content should drive people to take that action.
…on is great but if held back by tooling or other issues, it behooves a PM to sort those things out. It’s important that a DS PM not just own what DS delivers but how they deliver it.
