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When it comes to continuing education (CE), you have what it takes to make great courses. All you need are the resources to make it happen and a little motivation to get you started. We’re here to give you those resources and support to help you every step of the way!

We need providers like you!

Renowned leadership speaker Simon Sinek says that success starts with why we do something. So why does CE matter? It is a requirement that makes professionals better at their jobs. Why do we need providers like you? Professionals think current CE is boring and only do it because they have to. …


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In DIY Marketing: The Basics, we explored the foundation of creating an in-house, social media marketing strategy. We have then delved into a few specific media and explored their precise contributions to branding and marketing. In this article, we are stepping back from the media and focusing on a specific type of content: coupons and incentives.

There are a lot of stereotypes and stigmas around the words “coupon” and “incentive”: boosting sales, attempts to move slow products, buying attention, and clearing out the old to bring in the new. …


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In DIY Marketing: The Basics, you saw just how many options you have for building your own marketing strategy. In this article, we are focusing on how you can use Instagram to advertise, reach new audiences, and tell the inside story about your organization.

Just a heads up: ads on Instagram are set up in Facebook (which are fully covered in DIY Marketing: Advertising with Facebook) and posts on Instagram can only done from a mobile device. You can only see your profile and react to other profiles from a computer.

A picture is worth more than words

In today’s digital age, people are more inclined to look at an image with a small caption than to read a post, no matter how good the content is. That is how Instagram has taken the world by storm: a platform that solely focuses on creating impressions with pictures. …


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When it comes to branding your CE organization and marketing your CE courses, you have two real options: going in-house and DIY, or hiring a firm to promote you and your content.

For internal marketing and branding, we cover a lot of options in our DIY Marketing: The Basics article and followup articles. However, there are limits to how far you can get on your own, and handling your business on top of your promotion can be taxing. That is where external help would come in, but who said external means some big marketing firm or branding agency?

Table Mesa is not only your solution for course hosting, but for building your brand and course exposure as well. As CE specialists, we know what licensees are looking for, what other providers are doing to reach success, where the best coupons and courses are advertised, and most importantly, how to reach your target audience and audiences you didn’t even know you could target. …


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In DIY Marketing: The Basics, you saw just how many options you have for building your own marketing strategy. In this article, we are focusing on how you can market your courses using Facebook advertisements and Facebook Business*.

*This article is focused on the creation of a Facebook business account and advertisements, not business page creation. For details on how to set up a Facebook business page, click here.

Upgrading from page to Business

Facebook pages are the heart of having a presence on social media. However, for businesses, sticking to just a page may not be enough. Sure, it has a ton of content and exposure, but what about analytics, tracking activity from Facebook to your website, or custom advertisement? …


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In our DIY Marketing: The Basics article, you saw just how many options you have for building your own marketing strategy. Now we are focusing on how to build your brand and digital storefront using a Facebook business page*.

*This article is focused on the creation of Facebook pages, not a Facebook business account. For details on how to set up Facebook business, read our DIY Marketing: Advertising with Facebook article . You will then be prompted to create a page, at which point, this article will guide you.

It all starts with a “Page”

Facebook has evolved from a social space into a fully-developed networking platform, and part of that evolution came from the creation of pages. Pages are professional profiles that anyone can create that either promote an event, organization, or activity. In the case of continuing education (CE) providers, you’re going to be building a branded page! …


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With onboarding, approval processes, and creating courses, it’s only natural for a new CE provider to wonder how to get started. However, rather than worrying about how it may not work, think about how successful providers made it. They did it, and you can too!

To help you find your success, we have some words of wisdom and a few quick tips some of our most successful providers stand by. Take inspiration and guidance from them and start on your own path to being a thriving online CE provider.

What do you define as “success?”

There is more to being a good provider than having high course sales. Positive user reviews, return customers, and average test scores are also key metrics to consider, and there are many more. …


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Making courses on the Table Mesa platform is a breeze, thanks to our unique unique course builder, which you can learn about in the Create a course article. However, even what you learn there can be simplified with the right combination of keystrokes.

There are 9 special keyboard shortcuts within the Table Mesa course builder, and we want to share them with you! Why 9? We want to keep things simple, so we only added shortcuts for the most common things. …


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People may say there are no right or wrong ways to make a survey, but there are effective and ineffective ways. Finding the balance revolves around two simple questions:

  • What is your desired outcome?
  • How do you want to measure it?

Defining your desired outcomes

Outcomes are what you want to learn. Think of them as greater questions you want answers to, and the more specific the questions, the better the feedback and the more you will learn.

Probably the most common outcome is to know whether people liked your course, but finding out isn’t as simple as asking “did you like the course?” Some people may like the curriculum, others the price. …


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Creating and offering courses is your purpose as a provider. However, as stated in our Offer a course, or offer an experience? article, there is a difference between delivering information and actually educating professionals. One of the main differences lies in the use of feedback.

There is a lot of data you can pull from your courses, but when we say feedback, we specifically mean the opinions of licensees that took your courses. In our opinion, this is the most important data you can pull.

Why Licensee Feedback Matters

Take a look at these three facts about licensees:

  • They are professionals in their fields
  • CE is a requirement for…

Landon Dorssey

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