More than just lip service: Partnerships overflowing with purpose.

R Planet
2 min readNov 16, 2022

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Judith Leiber designed a 1/1 Bejeweled R Planet NFT Clutch.

This is why R planet was born:

To build a more sustainable, inclusive, and just world for ALL. The most powerful tool to impact change is to shift capital flows and align purpose with profit.

We hit the ground running at R Planet from the very start. Within three days of mint, we partnered with two iconic brands — UNICEF and Judith Leiber.

Judith Leiber, an American luxury brand, designed a 1/1 bejeweled clutch with a Nessi R Planet NFT. A sophisticated work of art handset in crystal, which was valued at over $5,000.

This custom made R Planet clutch was donated to UNICEF to be auctioned off at their Water for Life Annual Gala on October 29, 2022.

All proceeds from this bag provided accessible, safe, and clean water to over 1,500 children and their families in over 10 villages by providing water pumps. Water pumps are a gift that keep on giving. Having a local water source that provides water for over 10 years.

A life-changing initiative that the R Planet community was a part of. Delivering both tangible real world impact and community value.

We choose to build in web3 because it allows us to merge a purpose-base ecosystem with entertainment, commerce, investment, impact and so much more with our community.

Our genesis collection probes and questions the status quo: “What if our token could do more?” What if your token could give you more than exclusive merchandise but also make you money, and fund a clean water initiative?”

R Planet community did just that and the good news is we have only just begun.

Tune in to the story with Geeta hosted by The Miami Ape.

To learn more about ensuring an adequate and safe water supply initiative head here.

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R Planet

We R women & minority-led, building @ the intersection of cutting-edge tech, human connection & impact.