Theoretically it does, but realistically painters need those color booklets because color on screen is slightly different than color on wall/paper. They need to be really specific vs a consumer who just wants to get an idea of the color they’ll use.

Regardless…400k painters in the US. Let’s say 1m in the world (not a lot of people…think bigger). Imagine you convert 3% over time at $5 per download. That’s $150k in total revenue. YIKES.

Plus, do you really care about paint colors? Read the entire article…