How to Write a Pitch That Gets Your Guest Post Accepted

Trying to make the blog owners notice you and let you in as their guest can be as tough as watching a slice of cake and not eating it. You feel like climbing the highest mountain and yelling in the vastness without anyone hearing you. I say we put a huge stop to that.

All lies in the pitch you’ll present to the owner of the blog you want to write your guest post on. That’s the mirror to who you are as a writer and it can either take you up the ladder or throw you down.

That’s why don’t try your chances and follow me on the way to discovering what makes a perfect pitch that will get your guest posts accepted.

A muscular intro

First of all, you have to understand that the intro is the key point of your pitch. It either makes you or breaks you meaning that the blog owner would usually decide whether the whole pitch is worth reading based on the intro you provide. That’s why it has to be muscular, strong and to consist of all the important information you need to introduce yourself.

To make your intro strong make sure you say who you are and what you write about. That’ll help the owner decide about your qualification for writing on the topic. Then don’t forget to mention where you’ve been in contact with them in the past as well as an honest compliment or two on the work they do.

For example, if you’re a food blogger and you’re writing a pitch asking for a guest post on a more famous food blog your intro would look something like this:

“Hi [Name],
 [Your name] speaking. I’m a writer of blog posts in the food niche. I may be familiar to you from Twitter and from my regular comments on your blog. I’m really happy to have found you. You’re such a big inspiration!

The reason you’re writing

Once you get past the intro, focus your words on the reason you’re writing the pitch. In this paragraph you should clearly state that you’re asking to be a guest blogger.
 Back to the food blog example, check this out:

“I am aware that you accept guest posts on your blog, so I’d like to pitch a topic that is compelling for your audience and connected to your niche.”

See? It’s not that hard. And a nice touch to it all is adding that you know that the blog accepts guest posts (if you truly know that information). With it you’ll show your real devotion toward the blog owners and prove that you’ve been reading their blogs. Cool, right?

“Love my post”

You want the blog owners to fall in love with the guest post you’re preparing? Then there’s obviously not a better place to reveal the topic and the main idea than the pitch. It’s the only shot you have to try and convince them to accept you, so use all methods without being shy about it. Openly stating the title could be helpful, too. That way you’ll show that you’re not from Wonderland and that unlike Alice you know how things work in blog writing.

To illustrate, we’ll keep going with the food blog example.

“I intend to write my post with the title [Title of your post]. I also offer you an outline so that you get to know my whole idea and see by yourself how it would suit your readers.”

Examples of your work

If you want to crash all doubts of the blog owner concerning your writing then definitely include samples of your previous work in your pitch. They don’t have to be much in number. Just make sure you put the ones that are the most related to the blog’s niche and the ones you think are written the best.

For this purpose, consider using bullet points. With them the blog owner would be able to go through your works in an organized way and actually pay attention to them.

In our example, here’s how this would look in the pitch:

“I’m enclosing a few links to my writing samples, so that I can give you an insight of my writing:

• Link to post about famous dishes around the globe
• Link to post about delicious desserts
• Link to post about healthy food.”

I think it’s clear what you should do. Also it would be nice if you mentioned all of your skills gathered in one place just to show everything you can do to contribute to the blog you’re trying to become a guest poster on.

Shaking hands

Of course not literally, but still you need to shake hands with the blog owner through the screen by writing one final closing paragraph in your pitch. Close the deal in a nice yet urging manner making the owner want to respond to your pitch faster.

Write something along these lines:

“Please keep me informed of your decision connected to my writing. Thank you so much and I’m impatiently looking forward to your reply.
 Best regards,
 [Your name]”

Don’t forget to use a friendly greeting like ‘Best regards’, ‘Kind regards’, ‘Best wishes’ or ‘Cheers’ to point out that you already feel close and connected to the owner and their blog.