Why Internal Links Matter To SEO?

As bloggers, our “job” is to keep our readers entertained through our articles. And as we know, blogging can be a good source of passive income. But in order for your blog to start earning, you need to make sure your target audience “finds you.”

If you entered the world of blogging, it is likely that you’ve heard of the term, SEO or search engine optimization. This term means making sure search engines “recommend” your website or article when people search for it. Think of search engines as a telephone directory or a dictionary — it gives back information when you ask for it. However, simply writing about a topic on your blog does not guarantee that search engines will automatically “recommend” your articles.

To make sure your articles are “armored” for SEO, there are a number of blogging tricks you can do, one of which is internal linking.

What are internal links?

Internal links are links posted in an article that re-directs your readers to another link on the same website and domain. Usually, if we find something interesting on the internet, our next instinct is to read more about it. Of course, you’ll get more clicks if you link another article that’s connects with or is relevant to your main article. So if your topic is “the fashion trend of 2016,” readers are more likely to click “spring outfits you can’t miss.”

With internal links, your readers don’t need to look elsewhere, because everything is already embedded within the article. This practice not only benefits your readers but also to your website’s ranking and page authority with the search engines.

What do bloggers gain from internal links?

Internal links act as a chain — it keeps readers glued to your website by allowing them to read one article after another. As readers click on your internal links, it results as a unique visit to your article, thus increasing your site’s ranking. Ranking means a lot for SEO and search engines will “recommend” a website with a high ranking as part of the “top search results.” As bloggers, the aim for your website is to be included in the top 10 of search engine results. After all, statistics show that readers usually don’t click past the first 2–3 search page results. But what’s scary is how much traffic drops after the first page — a staggering 95%.

Apart from enticing your readers to read more from your blog, internal links help your website point towards a “hub page.” This allows search engines to “think” that it’s the main page of a certain topic. Let’s say you have a sports-related blog. You create a hub page for Champions League at the start of the football season. As the season progresses, you keep (internal) linking towards your Champions League hub page as you create articles related to this sports event. Each time the words Champions League is searched for, search engines will see the number of links directed towards your hub page (located on your website) and see it as an “authority” link for the topic.

Not only are internal links useful to getting readers to read more of your blog articles, but it also improves the way search engines put “value” on your website. The more readers spend time on your website, the more search engines deem it as a “high-value website.” An important metric typically called “dwell time,” will be improved as you offer more internal links in your published articles.

What do readers gain from internal links?

Putting internal links in your blog articles helps not only you with your SEO efforts, but will also help your readers. Statistics show that readers leave websites that are difficult to navigate and confusing. So putting internal links in an article can help them jump from one article to another without the need to go back to the homepage.

Similar to a salesman inside shops, internal links work the same fashion — offering “more options” to your customers (that is your readers) hoping that they will find something interesting. Make it a practice to have at least 3 internal links inside your blog posts, and use “eye-catching” but appropriate anchor texts to entice your readers to click it. This practice will encourage your readers to read more and get search engines to see the “value” of your links.

Apart from easier navigation for reading related articles for certain topics, internal links also helps your readers see what “other” topics you have written about. Usually at the end of your article, it’s a good idea to put your “recommended articles” to advertise your other posts.

In a nutshell

Internal links is a two-way street: it benefits the blogger and the readers in ways that probably didn’t occur to them until now. Now that you got a taste of what internal links can do for you, why not add it to your blog articles?

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Originally published at Rabbut.