Video is Going Vertical

It’s official; in the UK, on average, we now spend more time on technology than we do sleeping! The platforms we consume digital media is shifting. There is a growing trend of viewing video content on mobile. As our eyes move away from the TV and towards the small screen, marketing campaigns and budgets should follow suit.

There has been an increase in people viewing videos on mobile, with Animoto reporting that 48% of Millennials only watch video on their mobile devices, this trend is only set to increase in 2016. Animoto claim 4 times as many consumers would rather watch a video about a product than read about it.

The increase in mobile video is already providing huge opportunities for marketers to get their video ads in front of consumers, on one of the platforms they engage with most. What makes mobile video advertising great is the ability to lead a user directly to their mobile website or to download their app.

Within mobile video ads, vertical viewing is tipped to be huge in 2016. After all, it’s how we naturally hold our phones. Snapchat have adopted vertical video ads with fantastic results, stating nine times higher engagement over horizontal video ads.

A potential set back for mobile video can be the creative. Simply taking the large screen version and optimising this for mobile is not always good enough. Users expect a unique experience that is mobile perfect and incorporates sleek call to action buttons.

Our exciting new product mDoc messaging format lets our clients deliver image and video content direct to their customer’s SMS inbox. With SMS open rates are as high as 98%, mDoc is a great way to get video content directly into the hands of consumers. mDoc delivers engaging content that goes above and beyond the traditional SMS message.

To find out more about mDoc or the other mobile services we offer give us a call on +44 (0) 141 530 4080 or drop us an email hello@digitonic.co.uk

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