Rachel MaynardFearlessI recently found this (rather scathing) satire of Oberlin College that I wrote for a class while I was a student there. I wonder what my…Jun 4, 2016Jun 4, 2016
Rachel MaynardGet the Right Feedback for Your PrototypeYou have had this experience.Dec 1, 2015Dec 1, 2015
Rachel MaynardCognitive Conversion OptimizationConversion rates are higher for experiences that optimize to the unique needs and expectations of a particular audience base. User…Nov 20, 2015Nov 20, 2015
Rachel MaynardUsing UX to Lead a Successful ProjectSo you’re the UX lead on a new project! Seize this as an opportunity to create a good user experience for the team members within your…Nov 20, 2015Nov 20, 2015
Rachel MaynardDigital BlueprintsThere is a bizarre one hundred and sixty room mansion in Northern California called the Winchester Mystery House. This curious home was…Nov 20, 2015Nov 20, 2015
Rachel MaynardOptimizing DelightWe worship at the altar of efficiency and we’ve got the data to back us up. We optimize campaigns with segmentation. We optimize…Nov 20, 2015Nov 20, 2015