I recently found this (rather scathing) satire of Oberlin College that I wrote for a class while I was a student there. I wonder what my professor thought? I’ve always found “fearless” a rather silly characteristic to aspire to.
Conversion rates are higher for experiences that optimize to the unique needs and expectations of a particular audience base. User interviews, psychographic research, usability studies, and insightful personas can all help with understanding what those unique needs and…