Email marketing has been around for a long time, and as with any marketing strategy, it has evolved with time. However, email marketing best practices that were valid 5 years ago may or may not hold true now.
This is primarily because the audiences have evolved and are exposed to multiple other forms of advertising and content.
However, w hat you want to derive from your email marketing campaign may differ — it could be higher visibility, higher clicks, opens or conversions.
What will help you achieve these goals is to consistently stick to email marketing best practices which need to be implemented at the right time in the right amount to the right audience.
We have listed down 10 email marketing best practices that are sure to get you better results if you’re struggling with open rates, or just to maintain the hygiene of your company’s domain.
These are but a few of the essential email marketing best practices as identified by us.
Having said that, what never fails is to keep it real and transparent, and not force the audiences to accept what they do not wish to.
Read more here.
Originally published at https://get.store on August 21, 2019.