Did you know that CRM tools can help to take your email outreach program to a whole new level?
Email marketing offers one of the most effective ways to promote your tech brand and to find new customers.
According to data collected by Statista, an average of 281 billion emails were sent every day in 2018.
However, it’s worth noting that only about 20% of those emails were opened.
These mind-blowing figures help to show just how much consumers are bombarded with all types of messages — relevant and irrelevant, and from all corners.
Just like any other professional marketer will tell you, the success or failure of your email outreach efforts largely depends on how you approach the whole process.
For example, if you want to see more of your marketing emails getting opened, it’s important to ensure that they are relevant, engaging, and personalized.
But how do you know the messages you are sending meet these criteria?
By leveraging the power of automation tools like Customer Relationship Management (CRM) software, you can get insights and information that will help you to craft a supremely effective email outreach campaign.
With CRM tools, you can easily create effective outreach emails that deliver quality leads and help you convert them into loyal customers.
4 Ways CRM Tools Can Help To Boost Email Outreach Results
Read more here.
Originally published at https://get.tech on August 2, 2019.