To succeed in today’s competitive eCommerce space, merely having a customer service unit won’t suffice. You need to measure and track customer experience metrics in order to offer superior customer service.
Your customer’s opinion about your brand impacts its bottom line and can set your brand apart from its competitors. After all, your customers’ word of mouth is the best form of eCommerce marketing.
Studies have proven that almost 50% of customers would be happy to pay a higher price for a product if they receive a premium quality of customer service.
Customer service spreads across almost all functions of your business starting from your product to marketing and sales processes. Which makes monitoring customer experience metrics that much more critical.
This article highlights 5 customer experience metrics that are key performance indicators (KPIs) that help you monitor, measure, and improve customer experience levels for your eCommerce business.
Read more here.
Originally published at https://get.store on September 16, 2019.