Here’s a fact that many don’t know: the secret to Apple’s success and the reason why it is a leading tech brand is because of their exceptional customer service levels
Apple’s humble beginning happened on 19th May 2001 when the mega-brand opened its first store in Tysons, Virginia. Back then, the price of an Apple share was a mere $1.68.
Today, Steve Job’s vision coupled with the undying devotion of Apple’s employees towards the brand has made it one of the most valuable companies in the world.
Apple’s share is worth nearly $200 in today’s time. And the brand boasts around 506 stores across 24 countries brining it nearly 500 million visitors a year.
Apple’s magnanimous success is an ode to its innovative product development. Thering avant-garde product names such as the iPod, iPhone, and iPad created whole new markets that attracted millions of loyal customers.
Apple nurtured these customers by turning one-time buyers into loyal customer advocates.
This article highlights some of the ways Apple retains its users and the important customer service lessons you can apply to your tech business.
Read more here.
Originally published at https://get.tech on September 19, 2019.