Influencer marketing is the buzzword ringing through almost every social media marketing strategy these days — eCommerce or otherwise.
A recent has revealed t hat for every $ 1.29 spent on influencer marketing a return of $ 11.38 can be generated — which is 11 times higher than that of banner ads!
From YouTube influencers to Instagram influencers, social media is packed with powerhouse individuals that brands want to collaborate with. These influencers cater to a large number of people that brands want to appeal to.
It’s a no-brainer then! Every marketer wants their brand to jump on the influencer marketing bandwagon.
What Is Influencer Marketing?
Influencer marketing is not a new concept — we have had celebrities endorsing brands and products since as long as marketing exists.
What has changed is the rise in the number of social media stars who are creating content on a daily basis. These influencers enjoy a strong base of followers on platforms such as Instagram, YouTube, Facebook, and Twitter.
HubSpot defines influencer marketing perfectly:
However, like every other marketing fad, you should not rush into investing in influencer marketing without a proper plan and strategy in place, and not as a standalone exercise.
It’s important to note that the results from influencer marketing, although time-consuming, have a significant impact on your marketing ambitions and social reach.
Read more here.
Originally published at https://get.store on September 10, 2019.