Research shows that only 14% of internet users remembered the last advertisement they saw. More so, only a fraction of those users actually recall what the advertisement was actually about.
Does this mean that banner blindness is killing paid eCommerce marketing? And if that is the case, how do we overcome banner blindness?
Of course, banner advertising has become competitive and increasingly difficult. Today, eCommerce advertisers are doing everything they can to make their ads stand out.
Then again, banner advertising has evolved and is so much more than just designing engaging advertisements. It is also about context and placement strategy. After all, you have to stand out, right?
Earlier, banner blindness was just about dedicated customers looking for products online and ignore unimportant ads. However, banner blindness has spread like an epidemic these days.
People have been conditioned to ignore traditional banner ads altogether. It’s like those ads do not exist at all.
So how do we overcome banner blindness? We’ve got the answer!
So is banner blindness real or just a scare?
Of course, banner blindness is real but that does not mean you should give up on an effective paid marketing strategy.
Banner ads are not only cost-effective advertising channels but they also offer a lot of scope for customization and personalization.
With a combination of well thought out ads and to the point information, you can make your consumers aware of all the new information about your brand and products.
Focus on creating better ads and concentrate on what your visitors are interested in. Combine compelling content with paid strategies to overcome banner blindness and you will attract better traffic and experience better returns.
Read more here.
Originally published at https://get.store on September 23, 2019.