As the saying goes, “behavior drives people. people drive businesses”. This is why it is essential to understand behavioral marketing and what it means for your eCommerce business.
Until now, data analytics and behavior study of customers was a thing of the future.
Never did eCommerce businesses rely on hardcore analytics and send out targeted emails to customers.
The whole concept of eCommerce marketing was a mystic art. Promotional mail or message was sent to every customer in bulk. In other words, it was a hit and miss method.
Today, eCommerce marketing has changed and assumed a whole new meaning.
It’s all about tracking and measuring the behavior of customers, and every single person who visits your eCommerce website.
What Is Behavioral Marketing?
However, behavioral marketing is more of a science rather than an art.
To put it differently, an increase in the number of visitors (on a product page or web page) will provide more information to analytics and ad platforms about the visitor’s behavior.
Based on the information thus received, your eCommerce business can send better-targeted emails and offers!
Consumer data, when collected effectively, can be used to create a truly rich and satisfying brand experience for the customers.
Consumers are only engaged with content they’re interested in. This engagement level is determined by their previous search patterns and behaviors.
Sending individual-centric messages rather than channel or product-centric messages is the key to winning over visitors and converting them into loyal customers.
But a point that is often overlooked is that data collection can prove to be a very complicated affair. Not to forget, the raising issues of online data privacy and audience listening tools.
Behavioral Marketing Segmentation
In the words of, “Knowing who your customers are is great, but knowing how they behave is even better”.
Behavioral marketing segmentation distributes customers based on behavior patterns.
Although every eCommerce business is different and has different customers, here are a few common ways to segment customer behaviors:
Read more here.
Originally published at https://get.store on September 12, 2019.