If you’re a business, you must get comfortable with video marketing. There’s no other way to put it — video marketing is the future of immersive marketing for eCommerce and retail brands.
Let’s face it, people are doing a lot more research before making an online purchase than they ever did before.
This isn’t just in terms of major purchases like jewelry online or even high-end luxury items.
Even for simple purchases like a pair of flip flops or a set of new headphones, people want to be absolutely certain that their hard-earned money is going to the right place.
The thing is, they don’t just want to read about products before they make a purchase. They want an enhanced experience with the product.
Video isn’t just compelling — it’s emotionally engaging in a way that a lot of other types of marketing content just can’t match. Which is why it must be an integral part of your eCommerce marketing strategy in 2020.
If you really want to use video marketing to promote your retail business, there are a few key things to consider.
Getting Started With Video Marketing
Getting started with video marketing to promote your retail or e-commerce business is a lot easier than you might think.
You don’t need a team of people who have been trained to use professional-grade cameras and audio equipment to spread the word about your brand.
If you’re a smartphone user, chances are high that you already have a camera capable of shooting 4K video that you carry around with you in your pocket all day long.
You also don’t need to set up a brand-new website to publish your videos. Creating a YouTube marketing funnel is just as effective as building your own site to house your content.
In many cases, it’s even more effective — especially in regard to how easy your videos will be to share on social media.
All of this is to say that you don’t need a lot of money and you certainly don’t need a lot of time to get started with video marketing.
In fact, you probably already have access to all the tools you’ll need and the ones you don’t can be obtained inexpensively.
At this point, all you have to do is decide which of the following OTT examples of video content are right for you.
Using the Video Format to Your Advantage
Once you actually have things set up from an infrastructure perspective, your next step should involve creating different types of compelling video content that your audience will connect with.
This, too, requires you to keep a few key things in mind.
As an eCommerce retailer, you’re going to be creating a lot of product videos.
Read more here.
Originally published at https://get.store on September 25, 2019.