In today’s world of online shopping, the need to offer a great unboxing experience is a pre-requisite to be noticed as a great eCommerce brand.
While the moment a customer places an order is very crucial for your eCommerce business, you must keep in mind that the moment of delivery is also something to be celebrated.
Providing superior unboxing experience is an extension of the overall customer experience and brand experience. It’s the final chink in the chain as far as first impressions go and it needs to be stellar.
What Is Unboxing?
Unboxing in literal sense means the act of a person unpacking an eagerly awaited package. A carefully curated unboxing experience is much more than just a regular delivery.
It speaks a lot about the brand and the care & attention that goes into making this experience memorable.
The whole unboxing experience is a performance. It is all about the ritual of opening the package and feeling the product for the very first time.
The emotions it evokes can be compared to your very first memories as a child of unpacking gifts on a Christmas morning. This marketing strategy ensures that your brand stands to gain a real edge over other similar products.
Why Does Unboxing Experience Matter?
Some brands just dismiss the whole unboxing experience as a ‘momentary craze’.
To put it differently, offering a memorable unboxing experience is deeply rooted purpose and in fact, is a classy post-purchase marketing strategy .
Delivery is the final interaction of your brand with a customer which is why your brand should put the best foot forward.
Leave a positive last impression and leave them wanting to purchase again. All this and more are all made possible through a memorable unboxing experience.
Read more here.
Originally published at https://get.store on September 18, 2019.