PinnedRadu CiocaninBrand Management ExcellenceHow did the pandemic influence big FMCG brands?In 2020, the retail industry experienced rapid and widespread changes as consumers chose to stay home due to the health crisis and turned…Mar 1, 2022Mar 1, 2022
Radu CiocaninBrand Management ExcellenceThe implementations signed by Mediascope at the 2022 festivalsMediascope delivers best-practice building and 360 brand management, currently managing the implementation of cross-channel…Dec 15, 2022Dec 15, 2022
Radu CiocaninBrand Management ExcellenceMediascope: Brand trends at the 2022 festival analysisMediascope: Brand trends at the 2022 festival analysisDec 15, 2022Dec 15, 2022
Radu CiocaninBrand Management ExcellenceMediascope: about the design in HoReCa and the trends’ impact on the industrySabin Popescu, Architect, Mediascope.Dec 15, 2022Dec 15, 2022
Radu CiocaninBrand Management ExcellenceThe evolution of brands in the FMCG marketRoxana Ștefan, Client Service Mediascope.roDec 15, 2022Dec 15, 2022
Radu CiocaninBrand Management ExcellenceMediascope sets the trend for brand activations during the festivals seasonMediascope delivers best-practice building and 360 brand management, currently managing the implementation of cross-channel trade-marketing…Sep 5, 2022Sep 5, 2022
Radu CiocaninBrand Management ExcellenceThe balance between online and offline will determine the future success of retailersThe challenges imposed by the pandemic have led to the emergence of some innovative solutions for businesses to continue on evolving during…Jul 8, 2022Jul 8, 2022
Radu CiocaninBrand Management ExcellenceMediascope delivers best practices in this summer’s marketing activationsMediascope delivers best-practice building and 360 brand management, currently managing the implementation of cross-channel trade marketing…Jun 10, 2022Jun 10, 2022
Radu CiocaninBrand Management Excellence2022, a mix between shopping experience and constant communicationIf 2021 has been about adaptability in the retail & FMCG brands’ communication, then in 2022 companies will have to support the consumers’…Mar 1, 2022Mar 1, 2022
Radu CiocaninBrand Management Excellence7 Brand Recommendations from creative specialistsTrendsetters in retail marketing, Mediascope experts talk about a series of successful practices through which brands can develop efficient…Mar 1, 2022Mar 1, 2022