As Paul Boag said a while ago, “Digital doesn’t differentiate in the market place. Providing an outstanding customer experience does. Digital just provides us with new opportunities to do things better. Things like doing a better job of customer service. That is where the value of digital transformation really lies.”
Not only that, but when you think about your 10X goal, you’ll probably have ideas that scare you. When you do work that scares you, you cross a boundary that most people never cross. Scary work is often highly profitable and valuable work.
Transformational relationships, on the other hand, are completely focused on giving and gratitude — the hallmarks of abundance. In these relationships, the whole becomes more than the sum of parts. Both parties, in vulnerability and trust, transcend their own small-mindedness and become something more.