What if tomorrow you could wear #blockchain? That’s the rather original idea of a well-known luxury watch brand.
The Breitling Top Time Limited Edition will be the brand’s first watch presented with a digital passport based on blockchain technology, which confirms the authenticity and ownership of the watch with a single click. Owners will be able to access the watch’s digital passport at any time and transfer ownership, if they wish, with a simple blockchain transaction.
This cutting-edge technology, which allows clients to interact with the brand anonymously, allows Breitling to offer new online services ranging from advanced clienteling to a revolutionary customer service program.