How Digital Marketing Is Changing the Music Industry
Few industries understand the need to evolve more than music. From vinyl to Tidal, the tune has completely changed in the last few decades. In less than half a lifetime, we went from mind-numbingly slow dial-up to being tapped into the Internet constantly, across a variety of devices and mediums. This has brought about a groundswell of entrepreneurial explorers, keen to pioneer and plant their flag in the fertile and untamed digital music landscape. Sure, the methods may be different, but the soul is still there. So how do you promote music through digital marketing?