Contemporary Smart Marketing

The Mobile industry is going through a rapid phase of innovation. Typical and traditional marketing efforts are diminishing in effectiveness. Here we look at one aspect of Mobile Marketing, Push Notifications, and explain how best to utilize this powerful but potentially dangerous tool.

Push Notifications are often based on user expressed preference information available beforehand, as detailed in this Wikipedia entry. Think of a push notification as a loudhailer for your app. When used appropriately, it represents a great channel by which to deliver meaningful content to your existing app users whenever you like. Use it wrongly and it will be intrusively annoying, possibly forcing people away. Keep in mind that everything your App has should be implemented with for the sake of benefiting the users!

Factors to consider

Consider these factors for your App’s Push Notifications.

• The characteristics of your app users
• What type of messages are most well received
• The rate & intervals at which you should engage them

These questions help you to optimize your Push Notification campaign. Use analytics tools to identify what works and what doesn’t. Understand their behavior to enhance the effectiveness of your campaign. There are probably a thousand different things you can do, but focus on content that adds value to user experience.

Rainmaker Mobile Marketing Automation allows you to easily change and your push notifications without touching the source code. Allowing for greater flexibility and removing the chance of additional bugs being introduced into your App.

Keeping your users updated and informed around the clock, when necessary, is important for time sensitive data. Not only that, some users actually require active reminders of events happening. Push Notifications are more than just another form of messaging.

The two types of Push Notifications

There are two different types of Push Notifications to send. Transactional and engagement.

Transactional Type

Transactional types typically delivers information that users need at a specific time. For example, some banking app send a Push Notification whenever a significant sum of money has been withdrawn from an ATM, or a bank account update.

Engagement Type

Engagement notifications are ones that deliver information which drives users to complete certain actions, such as sharing on social media, making a purchase or completing an event. However, you should always remember that every user is unique, and they should only receive engagement push notifications that are relevant and personalized.

Rainmaker Mobile Marketing Automation platform has highly customizable member segmentation capabilities. As of now, individual Push Notifications that require time sensitive context is still under development but our refined member segmentation module more than covers for your personalization need. We can see what type of personalization is available in the next section.

Push Personalization and targeting

Push notifications are the most prominent tool for driving mobile engagement. Successful Apps have learned to take advantage of the many tools to create and send effective push notifications. You will be surprised at how much work goes into creating a simple notification that suit their needs.

• User targeting and segmentation
• This determines which users receives the push notifications.
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• Content and personalization
• Affects the content and message the notification sends.
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• Timing and frequency
• When and how often should each user receive the notification
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• Notification interaction
• What happens after the notification is received
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Rainmaker Mobile Marketing Automation Cloud offers all these options and more in a simple interface usable by anyone, even those without technical training!