McCann Inside Mobile Summit 2014

Rainmaker Labs is an esteemed partner of McCann Erickson. This year, we were given the privilege to present at the Inside Mobile Summit in Shanghai last month. The event is hosted by McCann Truth Central as the Asian launch of the Truth about Shopping at the Mobile Asia Expo in Shanghai.

McCann revealed a special presentation focused around the emotional context of mobile shopping and how brands can master the four mobile need states. It is a two-day event, where big players in the retail industry such as Procter & Gamble and Nestlé attended the event to learn more about Commerce and Customers on Day 1 and Connected Health and Wellness Deep Dive on Day 2.

Rainmaker Labs is proud to present more on Commerce and Customers on Day 1. Our CEO, Alex Leong, spoke alongside with Line Corporation where he shared insights on the technology side of retail sector with the manipulation ofBLEep Beacon Solution, Rainmaker CRM and Loyalty.

Find out more about the McCann Truth Studies.