Official ShopGuru Launch!
After 782 days of tireless hard work and dedication, the team behind ShopGuru were finally ready to release the app onto the iTunes App store. As of the 15thof May, ShopGuru officially launched in over 60 retail stores across Singapore, our partners including Bread & Butter, Evisu, 7 For All Mankind, Springfield, World of Sports, Columbia, and many more.
In celebration, we held our official Launch Event at Bread & Butter, Mandarin Gallery; along Orchard Road’s glittering lights, there was no better place to commemorate the unveiling of ShopGuru, the latest mobile rewards technology that is going to revolutionise YOUR shopping experience.
The always beautiful Oon Shu An hosted the event, as well as starring in our fabulous new video! Her bubbly personality added to the excited atmosphere as she led some of the guests on personal tours to show them some of ShopGuru’s finest and most rewarding features. In addition, a few other famous faces graced the party — well-known personality Irene Ang and supermodel Rebecca Tan showed their support for ShopGuru, the app that allows for a whole new shopping experience, changing the way shoppers and retailers interact.
Our guests experienced the application in all of its glory while using the app in an engaging simulated shopping experience; our ShopGuru ambassadors assisted everyone upon walking into Bread & Butter by guiding people throughout the store.
By employing “iSenze” presence technology, ShopGuru rewarded our new users for simply walking into the shop! The guests were also able to collect points through simple actions such as browsing offers and referring their friends to the app! And of course, Purchase & Earn points were given out to those who presented their member ID’s at the Cash Register — this allowed for huge rewards to be earned when our new users purchased items at the store.
Towards the end of the night one of our founders, Andrew Wong, gave a speech to thank all of our guests and supporters. Excitingly, he also revealed some of the ShopGuru story while also detailing our future goals and plans.
It was a big night of good food, great music and, of course, shopping! However, the hard work doesn’t stop here — things have only just started! The launch of ShopGuru marks the beginning of the exciting times that lie ahead; we are always striving to make the ShopGuru experience continually more interesting and engaging for our users.
We will be available for Android devices by the end of May, so keep a look out! In the mean time, check out our ShopGuru Facebook page, or see what we’re up to by following us on twitter or instagram.
For more information, please go to our ShopGuru website.
Originally published at rainmaker-labs.com on May 20, 2013.