Inbound Marketing In the Remaining 2017: Top 7 Trends
What You Need to Know About Inbound This Year
10 years ago, blogging was a highly effective inbound strategy in and of itself. Today, a brand needs videos, articles, social media and lead magnets just to stay competitive. It’s fair to say that inbound marketing moves quickly.
And guess what?
In 2017, things are already changing big-time. We don’t mean to be hypey, but the fact is that a combination of new technologies and evolving consumer behaviors is forcing inbound marketing to adapt.
The question is, do you want to learn what this year’s hottest inbound trends are going to be?
If the answer’s “yes”, then you’re in the right place. Make sure to read all the way through, because we’re about to cover all the main trends you need to know about this year. The first is…
Trend 1 — Virtual Reality Becomes a Real Thing
In the past, there was this stereotype that virtual reality requires expensive or complex equipment. Then Pokemon Go came out, offering users a V.R. game that required nothing but a modern smartphone…
And the world found itself rocked.
The game peaked at 25+ million daily active users, definitively showing us that V.R. is a viable technology that engages users like gangbusters.
Add to this the fact that 75% of Forbes’ most valuable brands investing in V.R., and you already know what’s about to happen. Virtual reality technology is already built into many everyday devices — and in 2017 we’re going to see marketers enrich their content with it. A lot.
Before you think, “oh, we don’t have the budget for that…”, consider this. Companies like McDonald’s and Coca-Cola are finding low-tech ways to use V.R. in their marketing.
Specifically, McDonald’s helps customers turn cardboard boxes into smartphone-compatible V.R. glasses. Their V.R. marketing campaign doesn’t cost a fortune — and yours doesn’t have to, either.
Another trend we’re going to see plenty of this year is…
2. Interactive Content Everywhere
Did you know that one specific kind of content makes up 84% of Facebook’s social media shares? It’s crazy but true. Quizzes are that dominant over every other type of content.
Want another wild statistic? BuzzFeed — a website famous for its quizzes — sees a 96% completion rate from participants, which is incredible.
What these statistics tell you is that interactive content has incredible engagement potential. What they don’t tell you is how few “serious” businesses and B2B organizations are using them.
In fact, outside of some very savvy marketing teams — like the one behind blockbuster T.V. series, Walking Dead — few serious brands have any interactive content as of right now
In 2017, expect this to change as quizzes, interactive whitepapers, responsive infographics and contests spread across inbound marketing like wildfire.
Another thing you can expect? Lots of interactive mobile content, and here’s why.
3. Mobile Will Be #1
What this means is that mobile has displaced desktop as the main way users access content. Mobile isn’t a side-project, auxiliary strategy or the second-most important way to promote. It’s the main way users connect with inbound marketing.
If you want to stay competitive, accept this fact and adjust to it. For example — users spend 89% of their mobile media time in apps. If you don’t have one, you’re short-changing your inbound marketing efforts.
In the past, this was nice to know — but not critical. Today, it’s imperative that you stay abreast of information like this.
Fortunately, you don’t have to handle the mobile-to-desktop change on your own. In 2017, you’ll see help arrive in the form of…
Continue reading on Teamgate’s Blog to find the rest of the the trends. Any comments would be greatly appreciated and will help me to complement this post.