‘Superlike’ is indeed brilliant. More so now, after reading this entire bit. Just a clarification though: You need to pay to ‘superlike’ more than once a day. So the emotional investment and time investment goes significantly down once you get a premium account. It becomes more of a monetary investment. Along the same lines, Tinder also recently introduced the ‘Boost’ option that makes your tinder profile trend for an hour, giving you a greater chance of a match. People are ready to pay money to get more attention from women. I expect the new Tinder in-app products to continue along the same lines.