MarketResearchReports.Biz presents this most up-to-date research on “Research Report On Prepared Cakes And Pies Market” In US — 2014

Portion-controlled formats, higher-quality ingredients, and new flavors can help consumers indulge in prepared cakes and pies, while maintaining a sense of moderation. Positive perceptions of private label products, which represent the largest share of the market, will increase price competition, but also create opportunities for brand names to differentiate with premium offerings that consumers are willing to pay more for.

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Table of Content

Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations

Executive Summary
Overview
The market
Sales forecasted to reach $13.2 billion in 2019
Figure 1: Total US retail sales and fan chart forecast of prepared cakes and pies, at current prices, 2009-19
In-store baked cakes and pies represent more than half of the category
Figure 2: Total US retail sales of prepared cakes and pies, by segment, at current prices, 2012 and 2014
Key players
Top five brands increase year-over-year sales
Figure 3: MULO sales of prepared cakes and pies, by leading companies, 2014*
Retail channels
Supermarket sales represent two thirds of the category
Figure 4: Total US retail sales of prepared cakes and pies, by channel, at current prices, 2012 and 2014
The consumer
More than two thirds have eaten RTE cakes and pies
Figure 5: Personal consumption of prepared cakes and/or pies, April 2014
Format, promotions most influential
Figure 6: Influential factors for purchasing more prepared cakes and/or pies, Top five, April 2014
Cakes and pies viewed as an indulgence
Figure 7: Behaviors related to prepared cakes and/or pies, top five, April 2014
Taste trumps nutrition
Figure 8: Any agreement with attitudes toward prepared cakes and/or pies, top five, April 2014
What we think

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Issues and Insights
Are consumers still willing to indulge with cakes and pies?
Issues
Insight: Now they can indulge responsibly
How can product offerings be improved?
Issues
Insight: Focus on flavors, ingredients, and format
What effect will private label offerings have on the category?
Issues
Insight: Private label will increase competition for price, differentiation

Trend Applications
Trend: Transumers
Trend: Mood to Order
Trend: Hungry Planet

Market Size and Forecast
Key points
Sales forecasted to reach $13.2 billion in 2019
Sales and forecast of prepared cakes and pies
Figure 9: Total US retail sales and forecast of prepared cakes and pies, at current prices, 2009-19
Figure 10: Total US retail sales and forecast of prepared cakes and pies, at inflation-adjusted prices, 2009-19
Fan chart forecast
Figure 11: Total US retail sales and fan chart forecast of prepared cakes and pies, at current prices, 2009-19

Market Drivers
Key points
Increased snacking occasions to positively impact the category
Figure 12: adults aged 20 years and older consuming specified number of snacks per day, 1977-78 and 2007-08
Obesity epidemic will force manufacturers to offer BFY options
Figure 13: Age-adjusted prevalence of obesity in US, by gender, among adults aged 20 and older, 2009-10 and 2011-12
Population growth helps position Hispanics as a target audience
Figure 14: Total US population by race and Hispanic origin, 2009-19

Competitive Context
Key points
Baking from mixes, scratch may reduce need to purchase prepared items
Stand-alone bakeries may appeal to gourmet seekers

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Segment Performance
Key points
Shelf-stable cupcakes and brownies lead in category growth
Sales of prepared cakes and pies, by segment
Figure 15: Total US retail sales of prepared cakes and pies, by segment, at current prices, 2012 and 2014
Sales growth of in-store baked cakes and pies slows
Sales and forecast of cakes and pies baked in stores
Figure 16: Total US retail sales and forecast of in-store baked cakes and pies, at current prices, 2009-19
Shelf-stable cupcakes and brownies grow most over last five years
Sales and forecast of shelf-stable cupcakes and brownies
Figure 17: Total US retail sales and forecast of shelf-stable cupcakes and brownies, at current prices, 2009-19
Shelf-stable cakes and pies grow 33% from 2009-14
Sales and forecast of shelf-stable cakes and pies
Figure 18: Total US retail sales and forecast of shelf-stable cakes and pies, at current prices, 2009-19
Sales of frozen and refrigerated cakes and pies dip
Sales and forecast of frozen and refrigerated cakes and pies
Figure 19: Total US retail sales and forecast of frozen/refrigerated cakes and pies, at current prices, 2009-19

Retail Channels
Key points
Strong growth in non-supermarket channels
Sales of prepared cakes and pies, by channel
Figure 20: Total US retail sales of prepared cakes and pies, by channel, at current prices, 2012 and 2014
Supermarket channel sales growth flattens
Supermarket sales of prepared cakes and pies
Figure 21: US supermarket sales of prepared cakes and pies, at current prices, 2009-14
Steady sales increases across other retail channels
Figure 22: Big Lots Mostess- #thriftisback Video, 2014
Other retail channel sales of prepared cakes and pies
Figure 23: US sales of prepared cakes and pies, through other retail channels, at current prices, 2009-14

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