Image for post
Image for post
Credit:Andy_Held Stock photo ID:182147768

We’re now several weeks into an almost nation-wide shutdown of life as we knew it. Most people are still making sense of how to get through the present. Some companies and individuals, on the other hand, have already transitioned to thinking about the future.

I shared the four potential responses for using change as a strategic advantage in a video posted in January 2020. The options are to adapt, anticipate, pursue, and ignore.

We’re getting a lot of practice at adapting, and that will likely continue. So let’s turn the focus to the other options.

History teaches us that there will be companies that don’t survive the disruption. Others will simply survive, and a few will be positioned for exponential growth as we enter the “New Next.” The difference in the outcome has a lot to do with the decisions made today. …

Randy Pennington

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store