Susanna Rantanen – Medium

Susanna Rantanen

Susanna Rantanen

What is The Modern Employer Brand?

Building A Modern Employer Brand

Nov 15, 2017

Nov 15, 2017

Susanna Rantanen

How to write copy that sells — 3 basics to improve your copy

As entrepreneurs we write tons of copy. I love writing and I write all the time — not just marketing or sales collateral, but to organize…

Mar 26, 2017

How to write copy that sells — 3 basics to improve your copy

Mar 26, 2017

Susanna Rantanen

WHAT IS STORIFICATION AND HOW TO STORIFY YOUR JOB POSTS?

What is storification and how to storify your job posts?

Feb 27, 2017

WHAT IS STORIFICATION AND HOW TO STORIFY YOUR JOB POSTS?

Feb 27, 2017

Susanna Rantanen

How to select customers and when are you big enough to do so?

How to select customers and when are you big enough to really do it? Or is it more about being comfortable as an entrepreneur to choose one…

Jan 23, 2017

How to select customers and when are you big enough to do so?

Jan 23, 2017

Susanna Rantanen

Your worth is what your worth is to your customer

Your worth to the company is equal to your worth to the customers. It took me years as an entrepreneur to figure this out.

Jan 17, 2017

Your worth is what your worth is to your customer

Jan 17, 2017

Susanna Rantanen

Should you personal brand? I think yes and I’ll tell you why.

Should you personal brand yourself as an entrepreneur? I recently participated in a discussion on social media (in Finnish) about personal…

Jan 15, 2017

Jan 15, 2017

Susanna Rantanen

Spot the difference between cool-culture and strategic culture

I’m a super, super passionate company culture -person. Culture has also eaten me for breakfast pretty much every morning since 2003. I’m…

Nov 3, 2016

Nov 3, 2016

Susanna Rantanen

8 examples that make Tori’s company culture tangible

If I could get a dime every time someone tells me company culture is something intangible and it cannot be described, I could stop blogging…

Apr 27, 2016

8 examples that make Tori’s company culture tangible

Apr 27, 2016

Susanna Rantanen

Lyons vs. Hubspot: A juicy example of what happens when company culture fit is neglected

What happens when one over looks the company culture fit in hiring and in accepting a job offer is what you can read in the juicy…

Apr 21, 2016

Lyons vs. Hubspot: A juicy example of what happens when company culture fit is neglected

Apr 21, 2016

Susanna Rantanen

Infographics: The difference between company culture and employee engagement

While employee engagement is a significant part of the package, company culture and employee engagement have slightly different objectives…

Mar 19, 2016

Infographics: The difference between company culture and employee engagement

Mar 19, 2016

Susanna Rantanen

Susanna Rantanen

Entrepreneur @emineland & KeyNote — The Building A Modern #EmployerBrand creator #companyculture #HRcontentmarketing #socialmedia @rantanensusanna #Helsinki

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