Susanna RantanenWhat is The Modern Employer Brand?Building A Modern Employer BrandNov 15, 2017Nov 15, 2017
Susanna RantanenHow to write copy that sells — 3 basics to improve your copyAs entrepreneurs we write tons of copy. I love writing and I write all the time — not just marketing or sales collateral, but to organize…Mar 26, 2017Mar 26, 2017
Susanna RantanenWHAT IS STORIFICATION AND HOW TO STORIFY YOUR JOB POSTS?What is storification and how to storify your job posts?Feb 27, 2017Feb 27, 2017
Susanna RantanenHow to select customers and when are you big enough to do so?How to select customers and when are you big enough to really do it? Or is it more about being comfortable as an entrepreneur to choose one…Jan 23, 2017Jan 23, 2017
Susanna RantanenYour worth is what your worth is to your customerYour worth to the company is equal to your worth to the customers. It took me years as an entrepreneur to figure this out.Jan 17, 2017Jan 17, 2017
Susanna RantanenShould you personal brand? I think yes and I’ll tell you why.Should you personal brand yourself as an entrepreneur? I recently participated in a discussion on social media (in Finnish) about personal…Jan 15, 2017Jan 15, 2017
Susanna RantanenSpot the difference between cool-culture and strategic cultureI’m a super, super passionate company culture -person. Culture has also eaten me for breakfast pretty much every morning since 2003. I’m…Nov 3, 2016Nov 3, 2016
Susanna Rantanen8 examples that make Tori’s company culture tangibleIf I could get a dime every time someone tells me company culture is something intangible and it cannot be described, I could stop blogging…Apr 27, 2016Apr 27, 2016
Susanna RantanenLyons vs. Hubspot: A juicy example of what happens when company culture fit is neglectedWhat happens when one over looks the company culture fit in hiring and in accepting a job offer is what you can read in the juicy…Apr 21, 2016Apr 21, 2016
Susanna RantanenInfographics: The difference between company culture and employee engagementWhile employee engagement is a significant part of the package, company culture and employee engagement have slightly different objectives…Mar 19, 2016Mar 19, 2016