How To Drive More Traffic With A C-Store Facebook Page
Social media is one of the most important channels of communication. Facebook happens to be the most popular social media platform in the world.
Does your convenience store have a Facebook page yet?
If not, you’re missing out on a great opportunity to reach current and new customers. When used correctly, you can drive more traffic into your store and let locals know about promotions and special offers.
If you already have a Facebook page, you’re one step ahead, but there may still be important opportunities you’re missing.
Here are some ways you can use a Facebook page to drive more traffic to your convenience store:
Keep your posts short and sweet.
Research has shown that keeping your posts short and simple is best.
A study done by Buffer showed that long posts performed poorly, while short 40-character posts received 86% higher engagement.
Example: Breakfast biscuits just $1! Today only!
Always use photos.
People like visuals. Posts with photos or videos perform best on Facebook.
If you’re posting about your breakfast biscuits, include a close-up photo of the buttery bacon deliciousness that it is!
Show, don’t just tell.
Post at the right times.
You may be sharing 40-character posts with awesome photos, but it does no good if no one sees it.
There have been many studies done on the best time to post to Facebook.
In general, the ideal posting time is around 5:00 PM on Mondays through Thursdays.
There are certainly exceptions to this. If you’re promoting breakfast biscuits, you’ll probably want to remind followers in the morning hours.
Acknowledge seasons and trends.
It’s important to keep an eye on what’s trending on social media and to partake in the fun.
There may be a meme trending that could be relevant to a product you sell. Use that to increase engagement.
With each season comes more opportunities to post relevant content.
Is it National Pizza Day? Post a photo and reminder about your pizza deals or share tips on how to make the best pizza with ingredients you sell.
This is a great way to engage your followers and show the personality behind your brand.
Involve the community.
If you run a local convenience store or chain, it’s important to support and involve the local community.
As local high school seniors prep for graduation ceremonies and parties, you can congratulate them on Facebook with a post offering a special discount on pizzas or soft drinks.