
… questions that uncover constraints, or if you rush to the whiteboard without deeper understanding. Being a designer means fighting the presumptive reflex, which takes disciplined reasoning and self awareness in order to truly understand the context of a problem. Although there is no guaranteed way to pass any given design challenge, the surest way to fail is t…
Why does one choose to use Gmail over Yahoo, Medium over Blogger — if the features are 99% the same? It’s definitely not about disrupting usability standards. It’s about that additional layer of sophistication that can only be achieved when you put enough time and brainpower into the tiniest details, the most subtle animations, the most elegant transitions – not just for the sake of creating whimsical dribbble shots.