You see, I have spent years on Twitter and other platforms generating and sharing tons of content. Content of my own, content of others, and just general thoughts on a variety of topics. I have dedicated endless time and resources to building meaningful, not opportunistic, relationships with journalists of all kinds. Friends, colleagues, not “journalists”.
A great example of this is Social Media marketer Azriel Ratz who gives daily business and marketing advice on his snaps (and with Facebook videos). But he also gives you a behind the scene look at his workouts and his life. Check him out at AzrielR.
I think authenticity is integr…to hear from their people, but I think authenticity is integral to ensuring people speak the truth. They don’t feel like they can be honest with the CEO if the CEO feels distant from them and inauthentic people feel very far away from us.” @dickc