The owners of both small and mid-sized businesses and large enterprises should by now be aware of the disadvantages of building on-premise servers.

For example, did you know that physical servers require continuous updates every 3 to 5 years? To keep them running like a charm, you will need to hire a team of skilled IT professionals, which can result in substantial costs.

The next problem you may face is scalability. To adapt your on-premises infrastructure to your growing business’ needs, you will need to constantly invest in new hardware and software items.

Finally, in case of data breaches, thefts…


SaaS Reporting

Building a strategic digital marketing campaign is only half the job done. The other half lies in tracking your results continuously. This process includes setting clear goals, choosing a set of relevant metrics, and using multiple digital marketing analytics tools to measure campaign performance. To create comprehensive digital marketing reports over time, you will need to extract the campaign data from these tools and spend hours diligently entering it into Excel spreadsheets.

Fortunately, there is a way to streamline your reporting processes and improve your digital marketing campaigns faster. Yep, I am talking about automated SaaS reporting tools. …


Your favorite color is yellow. Most of your clothes are yellow. Your furniture is yellow. Even your car is yellow. Logically, your brand’s main color should be yellow, right?

Wrong.

To choose yellow for your logo, you first need to know that this is the happiest color in the color spectrum. It stands for warmth, friendliness, optimism, intellect, and creativity. And, if these traits match your brand’s personality, then you can freely say that yellow is the right color for you.

Your brand has a unique personality. It is based on certain values and goals that need to be reflected…


Software as a service (SaaS) is one of the most popular and widely used forms of cloud-based computing. Today, any individual or an organization can subscribe to any software they might need. What’s more, they can use that software on any number of devices and anywhere in the world.

That’s why SaaS managed to efficiently and seamlessly replace the traditional method of purchasing software licenses. However, due to its efficiency as a concept, the SaaS market quickly became oversaturated and highly competitive. …


There is no denying that video is a big deal in the modern online marketplace, as the digital audience is increasingly migrating from lengthy written content and consuming engaging visual content instead. So much so, in fact, that it’s estimated that some 80% of global Internet consumption will be video content by the end of 2019. Try to put that in perspective in order to realize the immense potential video marketing has for the long-term growth and success of your business.

Along with better online engagement in general, it’s important to note that video marketing has the power to improve…


In 2019, businesses are finally starting to understand the role of artificial intelligence and its impact on their business operations. Even though only 16% of businesses have already invested in AI solutions, this number is expected to triple by the end of 2019.

Forrester also believes that, now that marketers understand the fundamentals of AI, they will use it more intelligently and implement it creatively. And, this is exactly where chatbots stand out, taking user experiences and inbound marketing to a whole new level.

Want to know how chatbots can supercharge UX?

Let’s dive in!

Increasing Customer Engagement

You can use chatbots to…


We live in the era of choices, and to an extent, we enjoy that privilege. We can now buy local, imported, organic, non-organic, packaged, prepared, raw, long-lasting, temporary, stunning, mediocre, and everything in between. However, from a business and marketing perspective in particular, store shelves are getting more crowded by the minute, with new brands trying to make a name for themselves and lose the anonymity that comes with the territory. What we have observed both as customers and business owners is that well-established brands are the ones that remain prominent no matter how many newbies join the ranks.

Why…


The modern online world thrives on word of mouth marketing and online reviews. Before a potential customer even considers the possibility of engaging with your brand, they will first research your entire online existence in order to evaluate your brand’s credibility. This means that online reviews can literally make or break your business in the digital realm. It also means that you need to take an active part in the matter and build your brand’s online reputation rather than watching someone else build it for you.

With social media and Google recommendations come customer reviews, and you need to make…


Statistics show that data grows by 40% per year, leading to 28,000 exabytes in 2019.

Such an explosion of business data brings additional challenges to IT decision makers. Namely, 9 in 10 businesses claim that their weak storage solutions may affect the success of their IT infrastructure modernization.

One of the most common mistakes businesses make is separating their data center components. Instead, you need to invest in a solid IT solution that will cluster all IT infrastructure components. Something more cost-efficient. Something that will increase the overall workplace productivity.

And, this is where the hyper-converged infrastructure steps in. Software-defined…


Content marketing has been around for quite some time now. It remains one of the most popular marketing practices because it gives brands credibility, engages customers, and builds stronger relationships with them.

However, the approach to content marketing has changed. While in the past, it was enough for you to publish short-form articles daily to rank high, today this is not possible.

Millions of new content pieces are created and published every 60 seconds. As your target audience now has a greater array of content to choose from, their demands have also grown. …

Raul Harman

Editor in chief at Technivorz and business consultant. I like sharing everything that deals with #productivity #startups #business #tech #seo and #marketing

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