How You Can Use Analytics to Maximize Your App’s Performance?

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The world of mobile apps is its own kind of ecosystem. Like living beings, apps interact with users and make an impact on their lives. There are conversations, transactions, buying and selling, feelings, rejections, and a whole lot more. Apps are the tools you use to engage with your customers without even seeing them. You know that understanding the customer’s behavior is central to improvising your selling strategy. How do you do that with an app, without even seeing your end user? Analytics is your answer.

When used smartly, analytics is your most powerful weapon for understanding and even predicting user behavior. Based on this data, you can sharpen your value offering, marketing, and user retention efforts.

Here are ways you can use analytics to maximize your app’s performance.

1. Identify On-Page Behavior to Assess Key Metrics

Effective on-page analytics will tell you exactly how much time a user is spending on each page and what they are doing there. Bounce rate and exit rate, average time spent on page, areas that get clicked most are all metrics that tell you how users are interacting with your app, what they like and what turns them off. Use this data to make clever upgrades and boost user engagement with each upgrade.

2. Track Total Downloads and Retention Rates

Even though paid apps are a dying breed and hence, pay-per-download isn’t too relevant a metric, knowing the total number of downloads does help you gauge how well your app is being received. You can definitely sharpen your app marketing efforts and work harder to promote app discovery when you have this information.

A more actionable metric is the retention rate. Knowing how many users kept the app for a period of a week, a month, or more tells you how successful your app has actually been. A troubling reality is that a large number of apps that get downloaded are deleted after being used once. Knowing how many users uninstalled your app soon after download will help you make better upgrades and sharpen your retention efforts.

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Author Bio: Ravin Lad is a Digital Marketing Strategist at MoveoApps, an iPhone app development company. He enjoys writing about Technology, marketing & business trends. He is a tech enthusiast and loves to explore new mobile apps. He can be found on Twitter @RavinLad.

Originally published at on July 5, 2017.