ReSci (Retention Science)

Predictive Marketing Automation Platform Using Artificial Intelligence (https://www.retentionscience.com/blog)

Editor of Data-Driven Marketer with ReSci

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ReSci (Retention Science) in Data-Driven Marketer with ReSci

Oct 11, 2017 · 8 min read

2017 Holidays: 4 Data-Backed Trends for Retail Marketers

Originally published on ReSci’s Blog.

In 2016, Cyber Monday was the biggest day in US ecommerce history. Consumers spent $3.45 billion.

Black Friday was close behind at $3.34 billion with a…

ReSci (Retention Science) in Data-Driven Marketer with ReSci

Aug 8, 2017 · 8 min read

Warby Parker: Customer Journey Breakdown and Marketing Review | ReSci

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ReSci (Retention Science) in Data-Driven Marketer with ReSci

Jul 10, 2017 · 7 min read

Is Your Welcome Series Hurting Your Business?

Originally published on ReSci’s Blog.

It makes a lot of sense: A new visitor signs up to your website or mobile app, and you’d like to pace them through their “welcome” period.

ReSci (Retention Science) in Data-Driven Marketer with ReSci

Mar 18, 2017 · 15 min read

Your Complete Beginner’s Guide to Email Marketing Campaigns

This article was originally published on ReSci’s blog, here.

An e-commerce user’s lifecycle can be broken into various discrete stages. Identifying these stages can empower the marketer to target a…