The Dirty Secrets of Internet Marketing Firms
If you want to increase the amount of traffic going to your business website, you can hire an Internet marketing firm to perform various SEO tasks for you. Search engine optimization, or SEO, consists of using various tactics that will help your site rank higher in search results for keywords that describe your business. Here are some of the most common ones used by online marketing firms everywhere:
Improving the Content of Your Website
As a result of recent algorithm changes, search engines like Google now place an increased emphasis on the quality of your site’s content. In order to rank high for queries that your customers run to find your business, your site should be filled with high-quality, fresh, unique and informative content.
An Internet marketing firm can take a look at your site and make recommendations that will help you improve its content. For example, they could have you remove duplicate content, or add a section of unique and informative articles that describe what your business does.
Backlinks are simply links that point to your website on other sites. Google considers websites that have a high amount of links pointing to them from other reputable websites to be more reputable and will thus award them a higher ranking in search results.
Online marketing firms can start a link building campaign that will naturally give your site links coming from other reputable websites.
Building Your Social Presence
Now that social media use is nearly universal among Internet users, another way that search engines use to measure a site’s popularity would be to see how many times it is mentioned on social media sites like Google Plus, Facebook and Twitter.
An Internet marketing firm can help you create a presence on social media and give you tips to gain followers. You can then share content with them. Remember that the more people share your links on social media, the more traffic you can get, not only from the social networking sites themselves, but also from higher positions in search results.
This originally appeared on the Web Chimpy blog