Instagram & Snapchat: Take a breath
Ok, everyone, take a breath. Seriously. Take one. As usual, a major social media channel makes a competitive change and the classic “app killer” statements start flowing. And as usual, they are wrong. Dead wrong. Without going into a long diatribe about it, I will keep it short and sweet.
Instagram is not Snapchat and Snapchat is not Instagram. I know, mind blowing right? Different demographics, different audience, different usage, different different different. For example, Linkedin has News Feed (which is awful by the way), you think that takes users away from Facebook? Of course not. Why? Because of what I said above. Each channel has their purpose. It’s not rocket science. You can argue that Snapchat and Instagram are more alike than LinkedIn/Facebook, which is valid. But that takes me to point #2, which is the most important.
I have written in the past why I am so bullish on Snapchat, and #1 with an emoji bullet is ENGAGEMENT. There is no other channel that I am on that is better for me, my business, and networking than Snapchat. Period. For me, Instagram offers little upside to me compared to Snapchat. Could that change? Of course. Like Gary V always says “Don’t be romantic about your Social Media apps.” And he is right.
Don’t get me wrong; I think the way Instagram Stories works is superior to Snapchat. I also think that it is quicker, cleaner, and the pictures/video looks better. After I had updated my Instagram app, the first stories I saw were all my Snapchat connections. However, without fail, each one of those connections is still engaging with me more on Snapchat (by a large margin). That may change in the future, and when it does, so will I. Until then, don’t give in to all the headline reading and decide for yourself what works best for you.