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I want to introduce you to your next customer, let’s call her Jane. Jane is moving to a new city and needs to find a place to live. Guess what — she needs your services. How does she find you? Owning professional, engaging and shareable blog content on your website adds tremendous SEO value to your website. This contributes significantly to your discoverability. It also is great fodder to help you build an effective presence on social media.
Discovery is key to your effectiveness as a operator in the digital sphere. If you’re not being found, nobody’s going to call. But what happens when Jane gets to your website? Does she see a stale, old and stagnant website with no content for her to grab onto? If so — more than not, you’re going to lose that potential lead…
When you license Writtn content, you present yourself as an engaging, friendly, charismatic, knowledgeable and effective agent. Buying and selling a home is one of the most significant financial moments in most people’s lives. I don’t need to tell you, it’s a complicated process and your customer’s need your help. Back to Jane, she gets to your website and sees that you have this bank of amazingly valuable blog content, it grabs her attention and she’s hooked. In the aggregate, the effect this has is huge. Because you’ve become the source of critical knowledge at the point of discovery, you are now Jane’s thought leader and she is much more likely to pick up the phone and call you.