3 Highly Effective Strategies to Save Time While Managing Social Media
Savvy social media marketers know the importance of getting more done in less time…
…And when it comes to social media marketing — the fastest way to get better results is to work smarter.
Here are a few strategies that help you work faster and smarter:
1. Decide When You’ll Allocate Time to Social Media
One of the easiest ways to avoid spending too much time on social media is to allocate a specific schedule for this type of work.
Before coming up with a schedule, know which time of the day or week your audience is likely to interact with your content.
You should also take a look at your previous posts and take note of the times when people are interacting the least.
Schedule a specific time of day or week to handle customer inquiries. Avoid engaging in random tasks at random times. Do this by setting aside time to handle specific tasks.
2. Schedule Out Content Ahead of Time
Use tools, such as Post Planner, to schedule out your content ahead of time.
You won’t need to be physically present or awake in order to post the content at an optimal time.
Simply schedule out your posts a few days or weeks in advance and use the freed up time for other important social media tasks, such as interacting with your audience, making new connections, testing, etc.
If you have the Post Planner tool, you can take it a step further. Schedule the content and set it to recycle.
3. Reuse Your Own Content That Has Performed Well
Perhaps there’s a video you shared, and it got a lot of engagement.
Consider recycling and reusing that same post by transforming the video into a podcast or an infographic.
Try repurposing it in a way that the info is easy for your audience to digest and share.
You don’t have to spend time finding and creating new content. Repurposing content you’ve already shared will save you a lot of time.
Choose the pieces of content that have performed well for you.
Remember that people engage differently with different kinds of content.
Some of your fans may prefer infographics as opposed to video, which means you’ll reach a wider audience as you continue to recycle your content.
Originally published on The Post Planner Blog.