4 Effective Ways to Improve Sales With Facebook

With Facebook’s 1.79 billion monthly active users, it’s easy to see the infinite potential the social network holds for a business.

After all, tapping into that huge audience can mean big sales!

Hopefully, you’re well aware that those don’t just magically appear as soon as you set up a Facebook page — you need a powerful and effective strategy.

Today, I’m sharing 4 effective ways you can boost sales with Facebook.

1. Share Quality Content

Quality content is essential to getting engagement and increasing sales.

Here are a few tips to share better content:

• Say No to Contrived Stock Images — Instead of posting professional photos of your products, show how your products look in reality. Show how people can use them in their everyday lives.
• Share Tutorials from Influencers — position yourself as an expert in your field.
• Jump on the Latest Video Trends — Share videos from YouTube, Vimeo, or upload directly to Facebook. Let people take a private tour of your office, talk about new arrivals to your store, show off the faces who make your company great, etc.

2. Use Facebook Ads

Facebook is one of the best advertising platforms available to companies.

Over 1.79 billion active users monthly share everything from demographic information, to location, to specific interests and likes.

Use this information to promote your specific posts, Facebook page or website more precisely. Target interests, demographics and geography.

Consider brands and products that complement what you offer. Target each ad carefully.

Think about the lifestyle your products embody and target those interests too. Consider the magazines your customers read, the activities they participate in or the places they travel.

3. Show How Your (Satisfied!) Customers Use Your Products

Share user-generated content.

This type of content keeps your special clients happy by letting them know you appreciate their posts and product shout-outs.

Secondly, by showing these photos to others, new and potential customers will know that you already have happy customers.

To get the desired content from your customers, you can:

• Run a Facebook Contest — ask participants to post photos with your products in a Facebook contest or giveaway.
• Encourage Customers to Use Your Hashtags — When you publish posts about your products or run campaigns — incorporate hashtags. This helps customers see your related posts. It also encourages them to use the hashtags when they show off your product in a post or participate in your campaign. Certain hashtags can also help your target audience find you.

4. Don’t Be Shy — Ask for Ratings

According to Moz research, 67.7% of respondents in their survey said that reviews have an impact on their purchase decisions.

So, if you already have a great following (or at least a few special clients who love what you’re selling) thank them for their business. Ask if they’re willing to give you a rating or review on your Facebook page.

You’ll get value even if you only have 1 or 2 reviews.

Never underestimate the power of a couple of 5-stars on your Facebook page. Reviews can show up in search results when customers need more info about your brand.

Ready for more?

Want to increase your Facebook engagement overnight?

Check out our eBook with 101 Ways to Ignite Facebook Engagement!

Join us over at Post Planner where we help you Find, Plan and Post scientifically proven content. Give it a try today!

Originally published on The Post Planner Blog.