5 Must-Use Twitter Strategies For Business
Twitter is the place to be for a business.
Just look at the stats:
- Twitter has over 310M monthly active users and has netted over $595M in revenue
- 65.8% of US companies with over 100 employees have reported using Twitter for marketing purposes
- 80% of Twitter’s users have mentioned a brand’s name at least once.
So, how do you leverage the network to gain reach, engagement, and ultimately boost ROI?
Here are 5 Twitter strategies you must use:
1. Shorten Your Tweets
With Twitter relaxing its strict 140 character limit, it’s now incredibly tempting to post longer tweets. However, believe it or not, even 140 characters is too much.
According to a study done by Salesforce, tweets under 100 characters get 17% higher engagement than longer Tweets.
People prefer short bite-sized pieces of information. Moreover, a tweet with a maximum number of characters doesn’t leave much room for any additional info your follower might want to add.
There’s absolutely no need to fill your entire character limit with words or hashtags you don’t necessarily need.
2. Leverage Hashtags
Hashtags are your chance to tap into a completely different audience and have your tweet seen by people outside of your following.
That means a single hashtag can be your magic key to thousands, or even millions of people on social media. Tap into that power and leverage it to get your tweets seen and retweeted.
However, as with everything else, don’t go overboard. There’s no need to use more than one or two hashtags, as that will make your tweet appear spammy.
It’s also important to note that some hashtags are more popular. And that makes them more powerful than others.
To find and tap into these, you can look at the trending hashtags within Twitter or go to Hashtagify to find popular hashtags related to your niche.
3. Use @Mentions
Sharing someone’s article? Wrote a blog post that mentions them or their brand?
Add on their Twitter handle! It’s crucial to use mentions to acknowledge the source.
Even if the author shared the content through another channel, grab their Twitter handle and give them credit.
Mentions are also a fantastic way to interact with your audience, build relationships with influencers, and boost Twitter engagement. They’re your chance to get an influencer’s attention and possibly even a retweet.
4. Limit Self-Promotional Content
Tweeting purely promotional content will not get you far. Your followers will get tired of seeing your content very fast.
Remember, it’s all about bringing value. So, share other people’s content.
Find buzz-worthy content your audience will find valuable and tweet it out. Not only will you provide your audience with valuable information, but you’ll also position yourself as an expert in your niche.
Not to mention the fact that you’ll start to build relationships with the authors of these posts. Who knows, they might even decide to repost your tweet!
Post promotional tweets, but dilute them with quality outside content, and you’ll soon see a big difference.
5. Engage With Your Followers
Influencers aren’t the only ones you should be interacting with.
Twitter is a talking platform, and everybody knows it’s no fun to talk to yourself.
Don’t just tweet at your followers without taking the time to engage them in conversation.Show your human side and build relationships. Make it clearly visible that you really want to get to know your customers better.
Monitor your social mentions to see if anybody is talking to you or about you.
Even if they are simply retweeting your content, take a second to send them a short tweet.
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Originally published on The Post Planner Blog.