8 Ways to Promote Your Business on Twitter

It’s more than possible.

With focused action, you can turn your Twitter account into a lead generating powerhouse.

It’s all a matter of having the right strategy to guide you.

So, if you’re ready to get more people to follow your profile and engage with your content, you should give these 8 tips a shot:

1. Use Your Pinned Tweet

Twitter allows you to pin one tweet at the top of your timeline. When anybody looks at their profile, they see that tweet first.

Pinned tweets are a great way to draw attention to your current promotion or most recent content.

2. Implement Twitter Cards

You want every tweet you send to stand out — and Twitter cards are a great way to do this.

You can set up your website to make sure that when people share your posts, the image shows up in the tweets they send.

3. Identify Influencers and Engage with Them

When you engage with influencers — you’re creating the opportunity to gain more followers, more engagement and more traffic to your website.

If somebody is an influencer in your field, they already have the audience you want! Building great relationships with influencers can pay dividends.

So, share their content (don’t forget to mention them), engage them in conversation, and build a relationship.

4. Use Twitter Ads to Target Your Email List

Your email list is made up of people who have chosen to hear more from you, so they are great people to target with your ads. They’ve already shown you that they’re interested!

When setting up your ad, use Tailored Audiences and upload your email list.

Twitter will match those email addresses with registered users and target them when you have something to promote.

5. Use the Right Hashtags

It can be tempting to squeeze every hashtag you can think of into a tweet to attract attention — but that’s a really bad idea.

You need to be careful and narrow down your hashtag choice to 1 or 2 per tweet.

If you don’t use any hashtags, maybe this is the time to start. They are great for visibility and getting your tweets in front of more people.

6. Research Your Competitors’ Audiences

Find out who your competitors are engaging with on Twitter and connect with them.

After all, if they are interested in your competitor’s product or service, they might be interested in yours as well.

This is a great chance to connect with new prospects.

7. Monitor Twitter for Keyword Mentions

Monitor your mentions to see what people are tweeting about your brand and what questions or comments they have. Start to build relationships and make new contacts.

You can also think about the kinds of keywords people in your industry search for when they’re looking for help.

Search for those and respond!

8. Use Twitter Analytics to Analyze and Optimize

Twitter Analytics (and other analytics tools) let you see how many views and how much engagement your tweets get.

When you look at your analytics in detail, you can learn what your audience responds to the best (Images? Videos? Links? Hashtags?) Tweet more of that.


Twitter is an opportunity your business can’t afford to miss. Which of these top 8 strategies will you implement today?

Want to learn more?

Join us over at Post Planner where we help you Find, Plan and Post scientifically proven content. Give it a try today!


Originally published on The Post Planner Blog.