4 TIPS TO MAKE YOUR CAREER SITE STAND OUT
How do you create an engaging and attractive career site that gets the maximum attention of your visitors? That is a question that’s asked the most by hiring companies as well as recruiting specialists. We’ll look at 4 ways how you can make your career site stand out from the competition.
- Easy Access and Navigation
Your career page and the website as a whole must be user-friendly. Your visitors want easy access to different parts of the website and for various components to be simple to understand.
Nobody likes to scour the whole site to eventually find what they’re looking for buried beneath a complex drop-down menu. This is where your site’s main navigation menu has to be clear and simple. The main priority pages should stand out. The goal is to make your career link prominent.
Some companies create a separate independent button with captions such as “Hiring” or “Job Openings” and place it on the top of the header. That way, it’s almost impossible for visitors to miss.
Moving on, the career landing page must have a clean design layout with components such as inspiration content, search, job openings, and resume submission options laid out in a clear manner. It’s always a good idea to provide a way for filtering out jobs by departments, location and other filters.
- Mobile Optimized Layout
As of right now, mobile has the majority share when it comes to the devices used to browse the internet. Do you want to lose out such a huge chunk of online traffic only because your career site is not optimized for mobile viewing?
In case your career page is not build for mobile, candidates might quickly be leaving the page without even giving serious consideration to your job openings. That is a lost opportunity. Everything nowadays is ‘on the go’ — and so is the process of job searching.
- The Importance of Rich Media Content
Visual communication stands out in the minds of your visitors much more than simple text would. The use of images and particularly videos can play a vital role in the success of your career site. People usually are impressed much easier when they see video based content. Examples might include a video based introduction of your company, employee testimonials, a video tutorial of your company’s features and in-office shots of the various facilities and culture.
Taking the video concept a step further, you can even have your CEO give out a short video introduction of the company goals and vision.
- One-Click Application
Everyone’s busy. Recruiters are busy looking for the right candidates. While job seekers are busy looking for their next employers. And it serves them no good to have a 30-minute-long resume submission process. Candidates usually exit the process when they have to spend half an hour simply resubmitting all information that’s already listed down on their resume.
This is where one-click application submission options can be very helpful. Linking your career site with social media channels (LinkedIn in particular) can allow visitors to apply for a job instantly. This helps saves them time and ensure they complete the job application process.
Candidates have evolved over the years and are now expecting transparency, great company culture and simplicity when it comes to the job hiring process. A well-defined career site can help improve your hiring process and allow for an improved candidate hiring process.
Get started with building your company’s own fully-customized career page with RecruitBPM and ensure your jobs seen by the maximum number of candidates.