Want world peace? Talk to a woman.

Korea Peace Now mobilizes women to end the Korean conflict.

Mar 8, 2019 · 2 min read
Image for post
Image for post

As mothers and wives and sisters, women have historically been cast as the role of caretaker. Most often our “brand” has been associated with the coordinator of a family, the director of a household and the nurturer of the next generation.

If only, I have thought, we could be charged with solving the world’s biggest problems, we could bring the world together AND transform our brand from more passive caretakers to dynamic peacemakers.

Image for post
Image for post

On this International Women’s Day, Korea Peace Now is using the power, the caring spirit, and the unrelenting drive of women to push for a peaceful end to the Korean conflict. To change the narrative to women as peacemakers. To “brand” women as instigators of positive action, as architects of peace.

The new campaign, just launched this month, celebrates the impact women can have when they band together to solve the world’s biggest conflicts. It capitalizes on a moment in time, but builds a monument to the peace process. This is the very definition of building a brand in today’s hyper-changing world. Marking a moment, all the while creating a movement.

About the Author | Susan Cantor
Susan Cantor, CEO at
RedPeak Branding, is a proven agency and client leader with over 20 years of experience in helping companies transform their brands, enter new strategic territories, and launch new offerings. Prior to joining RedPeak in 2015, she served as President and CEO of Lowe Worldwide in New York, and Founder & Chief Executive of brand consultancy CLEARBLUESKY. She has helped some of the world’s most beloved and prominent brands achieve greatness in their categories.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store